Founder's Message

Why I Do This Work

Transformation starts with people. Always.

Hi, I’m Indra. I started AFA because real change depends on how people work together.

I’ve spent over 30 years in 46 countries. When teams lose connection, clarity, or trust, the work slows. When they have those things, the work moves.

My focus is helping teams shift from guarded to grounded, from scattered to intentional. We slow the pace, listen, and make decisions that match the real culture of the organization.

At AFA, we support leaders and teams to think clearly, act with purpose, and stay steady when things are changing. Agility, for us, is about responding with clarity and leading in a way that stays human.

I do this because when people lead with intention, progress is possible and shared.

With clarity and care,
Indra

Tailored Solutions for Sustainable Growth

Training

Corporate Training

We build practical skills your team can use immediately. Sessions are grounded in real work, not theory. In-person or virtual, we meet your team where they are and help them move with more clarity and confidence.

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Development

Coaching

We support leaders and teams to grow with intention. 1:1 or group-based, our coaching focuses on how you show up, how decisions are made, and how work moves. The goal is steady progress you can feel, not a quick fix.

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Strategy

Consulting

We start with your context. We work with you to define what matters, decide how to move forward, and build solutions that fit your culture. The outcome is change that holds, not change that fades once we leave.

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5 Reasons to Partner with AFA

Tailored Approach

Solutions built around your people, not a playbook.

Experienced Experts

Decades of hands-on transformation leadership, globally.

Sustainable Change

We help you embed agility and alignment, not just talk about it.

Measurable Results

From productivity to retention, we deliver business outcomes.

Collaborative Partnership

We don't consult. We collaborate deeply to drive your success.

What is Agility?

Transformative Change Made Simple

Change works when people have trust and the skills to move together. Our approach gives your organization a clear and steady path forward.

1

Start with a Signature Program

Address a real need and experience how we work in practice.

2

Deepen with Connected Learning

Build momentum by linking programs over time so the learning sticks.

3

Commit to Comprehensive Change

For organizations ready to shift culture, our I2I journey supports sustained change across a full year.

We bring close to 100 years of combined experience. Our clients see gains such as clearer decision-making, stronger collaboration, and work that moves with less friction. Many report improvements like 40 percent increases in team productivity and 50 percent reductions in project delays.

What We Believe

Collaboration Builds Stronger Solutions

Change works best when it's built with people, not delivered to them.

Flexibility Honors Context

There's no single way to grow. We adapt to fit your culture and reality.

Pragmatism Serves People First

Effective solutions are the ones people can actually use and sustain.

Adaptability is a Human Skill

We foster mindsets that evolve with change, not just react to it.

Sustainable Change Uplifts Everyone

The only meaningful transformation is the kind that lasts and includes.

Ready to Start?

Let's Build Your Path to Organizational Excellence

Whether you're ready to explore our programs or want to discuss a custom solution, we're here to help you create meaningful change that lasts.

View Programs & Services Schedule Strategy Call

Not sure where to start? Book a strategy call with our CEO, Indra A. Books, to explore how we can help your organization thrive.

Testimonials

Happy Clients

Attending the Art of Inclusive Leadership training was truly eye-opening. I believe every leader aiming to elevate their impact should experience this. It's more than a session—it's a shift in mindset. The idea of empowering yourself to empower others stayed with me. As someone committed to uplifting others, especially artists, this session was a timely reminder to lead from within. This was quality time spent investing in myself, and I'm leaving recharged and ready to lead with greater purpose. Thank you.

K. Blankson

CTO

Indra is someone who is capable of not just advocating for, but implementing meaningful change in an organization. She has an excellent ability to meet teams where they are and work with them to overcome the roadblocks that keep them from getting to the place they want and need to be. She has seen it all before and has an answer for it all.

A. Blomeke

Developer/Analyst

We wouldn't have the team we do, without your thoughtful guidance and patience. We wouldn't be where we are in the project, without your gentle nudging and brilliant leadership. And the stories! I will definitely miss the stores! I can't thank you enough for all you've done.

J. Dahlquist

Managing Director

Indra is wonderful to work with, and has exceptional expertise in mentoring, coaching, and leading teams. She is consistently motivated to transform workplace culture through her passions in Agile practices. I was impressed by her ability to manage and coach even the most complicated teams, creating long-lasting team camaraderie and efficiencies.

R. Das

Proposal Manager

Having been trained in more traditional, rigid, PMP standards, it was remarkable how much more practical and effective the agile process turned out to be. Indra's influence on how we do business will long outlive our shared contract and has already spread its virtues to other areas of the organization. I will continue to default to her leadership and expertise as I progress in my own understanding of the agile process.

J. Osborn

Manager

Agile. Mentor. Leader.

These three things come to mind when I think about Indra Books. She had this magnetic attraction derived from her confidence, compassion, and determination to keep the team moving forward.

AFA Home

Better teamwork. Clear decisions. Real progress.